Internet Marketing


Effects of Mass Media on Young Generation

How do the media influ­ence young peo­ple in today’s soci­ety? Our soci­ety still seems con­fused about what to think about chil­dren and young peo­ple. It seems to be gripped with a fear of chil­dren, blam­ing them for much of society’s ills: crime, van­dal­ism, drugs, drink, sex, teenage preg­nan­cy. The list goes on. But if these the­o­ries are true, where do these rebel­lious atti­tudes stem from? The obvi­ous answer would be from the upbring­ing of chil­dren, but in my opin­ion the media also plays a sub­stan­tial role in the atti­tudes, behav­ior and phys­i­cal aspects of youth today, in par­tic­u­lar­ly that of young women. We are con­stant­ly being bom­bard­ed with adver­tis­ing, opin­ions, images and sto­ries which appear to be forc­ing us to con­form to a spe­cif­ic image of how we are sup­posed to be, whether it be slim, more intel­li­gent or pret­ti­er.
Media strong­ly affects youth cul­ture. The media exec­u­tives are quick to defend their role in youth vio­lence and bul­ly­ing while sell­ing mil­lions of dol­lars in ads focused on youth. TV pro­duc­ers, net­work exec­u­tives, motion pic­ture com­pa­nies and oth­ers in the media deny any impact of their pro­grams on the atti­tudes and actions of youth. Mean­while they con­tin­ue to spend mil­lions on spe­cial effects and mar­ket­ing geared to increase appeal to youth mar­kets. While cor­po­ra­tions spend mil­lions on mar­ket research and adver­tis­ing to cre­ate prod­ucts and cam­paigns tar­get­ed at a youth demo­graph­ic, they still deny their abil­i­ty to influ­ence youth. If this were true to fact, would NIKE con­tin­ue spend­ing mil­lions every year on prod­uct devel­op­ment, mar­ket­ing and adver­tis­ing? Would McDon­alds still be using car­toon like char­ac­ters to sell ham­burg­ers? Would music labels be increas­ing the lev­el of vio­lence and sex­u­al con­tent in the music geared towards the youth audi­ence? Would liquor com­pa­nies be using youth ori­ent­ed activ­i­ties in their adver­tis­ing? Of course it works on influ­enc­ing youth and its ideals adver­tis­ing would not be a mul­ti-bil­lion dol­lar a year busi­ness. If it had no influ­ence, M-TV would not have con­sul­tant on staff spend­ing huge amounts of mon­ey to ensure them keep­ing up with youth culture.We’ve all heard it before. Blame it on TV or oth­er means of media. If a child blud­geons anoth­er child to death with a wrench or shoots a class­mate, it is the vio­lent TV pro­grams that they watch which are to blame, not the par­ents or the super­vi­sors who are sup­posed to be there to make sure their kids do the right thing. How far is it true that the media is respon­si­ble for triv­i­al­iz­ing death and vio­lence, thus caus­ing the chil­dren of Amer­i­ca to go out on shoot­ing ram­pages, or kids in Britain to mur­der inno­cent tod­dlers? First let us look at the way the media por­trays death. Death has always been a taboo sub­ject. Peo­ple do not usu­al­ly sit around talk­ing about death, espe­cial­ly to chil­dren. It may be for that rea­son that chil­dren do not real­ly under­stand the con­cept of dying. We con­stant­ly see instances in car­toons where a char­ac­ter is killed, but in the next scene, that same char­ac­ter is alive and well again. The fact is that they do not actu­al­ly die. Char­ac­ters like Warn­er Bros. Wild E Coy­ote nev­er die.

As clichéd as it may sound, it has been right­ly said all things have their good as well as bad effects. In the sim­i­lar con­duct media also has its good as well as bad influ­ence on youth. Well these were the neg­a­tive influ­ence of media on youth. Now we focus on the affir­ma­tive aspects of media.

Media plays a very impor­tant role in cre­at­ing aware­ness. There are cer­tain issues which remain untouched among young­sters as they feel guard­ed con­cern­ing it. Media helps in pro­vid­ing infor­ma­tion regard­ing such top­ics. There are many such top­ics that are high­light­ed by the media. The cur­rent one that can be talked about is the quo­ta sys­tem in col­leges. Media cre­at­ed aware­ness that how injus­tice was being done with deserv­ing can­di­dates due to reser­va­tions in col­leges. There was pro­ces­sion tak­en out by stu­dents in order to object regard­ing this bias dis­crim­i­na­tion.
One oth­er such issue is the debate car­ried on regard­ing sex edu­ca­tion. Media was try­ing to high­light both the aspects of the mat­ter that whether sex edu­ca­tion must be allowed in schools or not. There were a group of peo­ple who were all for it and there were peo­ple who con­sid­ered it a taboo. Even though we are head­ing towards west­ern­iza­tion, our roots still remain Indi­an. And that is the rea­son why we fell anx­ious dis­cussing such issues with young ones. But if we think prac­ti­cal­ly then there are so many instances where chil­dren head the wrong way just in the anx­i­ety of know­ing cer­tain issues. So, the only accept­able approach in which we can guard our child from choos­ing the wrong path is by talk­ing to them and edu­cat­ing them about the issues that need to be learnt at the right instance.

Media being one of the impor­tant means to reach out to the mass­es and influ­ence their think­ing and deci­sion mak­ing, only to the pos­i­tive media can­not attract atten­tion of the mass­es, and to gain view­er ship, neg­a­tive media has to be incor­po­rat­ed to bal­ance out and attract the mass­es, but a line has to be drawn between the pos­i­tive and the neg­a­tive media in the inter­est of the younger gen­er­a­tion.

Earn money through online writing jobs

While many of us enjoy chat­ting and dis­cussing over var­i­ous social net­works such as twit­ter and Face­book, some peo­ple work as free­lancers to earn mon­ey while writ­ing arti­cles for online mar­ket­ing require­ments. It is very easy to attain sim­ple writ­ing jobs and you can attain many oppor­tu­ni­ties direct­ly while search­ing and brows­ing through inter­net. How­ev­er, it is always ben­e­fi­cial to join a pro­fes­sion­al web­site facil­i­tat­ing job oppor­tu­ni­ties for many free­lancers. Sim­ple writ­ing jobs include writ­ing mar­ket­ing and adver­tiz­ing arti­cles, prod­uct reviews, infor­ma­tive arti­cles and sim­i­lar oth­er jobs.

When you join a pro­fes­sion­al web­site offer­ing work for free­lancers, you are offered a secu­ri­ty that you will get paid to write arti­cles with­out any trou­ble. These web­sites work as help­ing hand mak­ing sure that you attain prop­er safe­ty and easy trans­fer of mon­ey for all the arti­cles writ­ten by you. In case you come across some dis­putes while writ­ing arti­cles for var­i­ous clients, the pro­fes­sion­al free­lanc­ing web­sites offer inter­me­di­at­ing ser­vicers to resolve the issues with­out any ruckus.

In order to earn good mon­ey through online writ­ing jobs, you will have to pro­vide qual­i­ty arti­cles to sat­is­fy the cus­tomers need. If you are able to con­vey your ideas in clear and prop­er man­ner, you have bet­ter chance to earn suc­cess as an arti­cle writer. You will have to attract read­ers through your writ­ing skills. Some clients require inter­ac­tive arti­cles that may cre­ate inter­est in the minds of read­ers. Var­i­ous online entre­pre­neurs demand mar­ket­ing arti­cles with prop­er search engine opti­miza­tion tech­niques to attract high­er traf­fic for their web­sites. In order to increase the vis­i­tors count, many com­mer­cial web­site own­ers require help to attain reg­u­lar blog posts. Thus you can eas­i­ly get paid for writ­ing arti­cles based on SEO and mar­ket­ing skills or you may work to improve books and movies scripts.

Many house­wives pre­fer to work direct­ly online from their home while tak­ing care of their kids and reg­u­lar home­ly chores because online writ­ing jobs are not very dif­fi­cult to per­form and one can eas­i­ly set their work­ing hours with­out any restric­tions. In order to attain var­i­ous writ­ing jobs, you may opt to join web­sites offer­ing jobs for free­lancers as that will allow you to browse through var­i­ous avail­able jobs. This will allow you to opt to write for those sub­jects for which you feel easy to write.
If you are look­ing for lucra­tive writ­ing jobs to earn easy mon­ey while work­ing online direct­ly from your home, join the web­site and start mak­ing mon­ey right from now.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>